In 2024 Jeremy launched Garbercoin for the GarBBQ faithful. In 2025 he launched BBQCoin for everyone else. Both had an allowlist. Both allowlists blocked exactly one wallet. Scott asked twice.
The loyalty coin. Launched for GarBBQ regulars, pit crews and franchise partners on the first anniversary of the Cooper City opening. Holders got early access to new pits, a line-skip on sellout days and, once a year, a brisket with Jeremy's name on the butcher paper.
The big one. Launched for the whole barbecue world, pitmasters and backyard cooks alike, the week Jeremy graduated with honors. Funded the Boukzam Foundation's first year outright. Scott created a new wallet to get around the first block. It did not work.
When Jeremy's team built the Garbercoin allowlist in 2024 it had one rule: anybody who has ever eaten at a GarBBQ, worked a GarBBQ pit or signed a GarBBQ franchise agreement is in. That is a generous rule. It covers tens of thousands of people. It does not cover a man who has never set foot in one.
Scott emailed anyway. The reply, which Jeremy has read aloud on stage more than a hundred times, was one line: "Come eat first."
For BBQCoin, Scott created a new wallet under a different name and applied as "a backyard enthusiast." The application asked for your favorite wood. He wrote "mesquite." The team flagged it as suspicious on culinary grounds before they even checked the name.
It is a funny story and Jeremy tells it that way. But he also built a 45-minute keynote around it, because the allowlist is the first boundary he ever set with his brother that Scott could not talk his way across. "A boundary is a business decision," he says. "I just happened to put mine on a blockchain."
"He wouldn't invest in me when all I had was a garage. I'm not going to let him invest in me now that I have ten restaurants. Those are the same decision, made by two different brothers."Jeremy Garber, The Allowlist keynote
Applicant: S. Garber (also "Backyard Enthusiast 2244")
GarBBQ visits: 0
Favorite wood: mesquite
Decision: Denied. Come eat first.
Come eat first.
Jeremy Garber, reply to Scott Garber, October 2024
A cigar line, ten restaurants, a foundation. Scott is welcome at exactly one of them, and it feeds dogs.